Special Engagements

Compliance

Business Continuity Planning

Data Auditing

Data Quality

Protecting Confidential and Regulated Data

Privacy

Business Intelligence

Target Marketing

Advantageware / The 21st Sentry™ is expert at target marketing communications.  With telephone solicitations and emails under attack and the cost of direct mail skyrocketing while its measured results are falling, everyone is trying to determine what communication channel(s) can be used to achieve their respective marketing goals.  Let us help you by:

• Creating front-end systems to facilitate and streamline specific market segment selection and control communication channel costs while adhering to the every growing and changing privacy and personal information compliance laws;
• Analyzing sales patterns to streamline provisioning by market area;
• Analyzing distribution methods by geographical area;
• Correlating buying and credit-scoring patterns to enable more consistent revenue and penetration rate prediction;
• Create and implement programs to monitor the effectiveness of marketing campaigns; and
• Designing and implementing a data-scrubbing scheme to integrate customer data from multiple sources.

Our people know about:

• Target Market Segmentation;
• Credit Scoring;
• Alternative and new communication channels;
• Designing mailing inserts and other communication media;
• Adding sales pitches to statements;
• Integrating sales results into future planning;
• Adhering to Gramm-Leach-Bliley and other local, state and federal privacy and personal information compliance laws; and
• Getting a return from your marketing communication budget.

Would you like to learn more about this service?  We’d be happy to talk to you. 
Just call us at 888.858.0800 (or in NYC, it's 212.319.1903) or send an email.

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